The founders of The Black Arts Company spent their formative years in the Music Industry and have retained an affection for it ever since, even if the industry doesn’t feel the same way.
Whilst Ian was generally mismanaging Artiste’s Careers (including the legendary Hot Chocolate and slightly less legendary Barclay James Harvest) David was mismanaging Artiste Relations at the then CBS Records (now Sony Music) .
David was commissioning Pop Promos, Ian had started a Pop Promo Company called Stiletto and thus the two met in the revolving doors at CBS HQ in Soho Square and have been going round together ever since.
They effectively started Music Marketing in the UK with massive Premium Record Sales, which in turn led to Concert Sponsorship (with the true global founder of Music Marketing Jay Coleman at “Rockbill NY”).
The Michael Jackson “Bad” EuropeanTour for Pepsi featured an opportunity for a meeting between Michael (the undisputed most famous man in the world at that time) and Princess Diana (the holder of the female version of the title).
Michael Jackson meets Princess Diana
Ian thought it was a good idea to get the then world’s most famous man to meet the most famous woman in the world. It made every newspaper in the world and Michael donated the proceeds of one night of his ‘BAD’ tour to G.O.S.H.
This beautiful film for Stiletto Visual Programmes (owned by Ian and Dave)was directed by Terry Bedford with cinematographer Roger Pratt. (who’s film credits include Batman, Frankenstein and Harry Potter).
The Psychedelic Furs – Pretty In Pink
Commissioned by Dave Beeching in his role at CBS, created by Ian and produced by Stiletto.
Hot Chocolate – Emma
No.1 Single in the UK which Ian persuaded TOTP to use photographs on the live show for the first time.
The Beatles on Heineken
The campaign failed before launch because EMI Records forgot to mention to Apple or The Beatles that it was happening.
Blonde on Blonde
A triumph of marketing over music. Ian’s idea (disgusting) was to get two famous page 3 girls to make a record. The resulting picture disc was a winner.