There was a time when the image and reputation of a Company, and subsequently the perceived views of its clients and consumers, were the exclusive province of the Public Relations and Marketing Departments of the Company at its valued Agencies.
“Internal Coms” made the Directors feel generous and progressive but the brand inside an organisation was not that important because a well made Ad Campaign could soon paper over any cracks.
Then came reviews, social media in general and the game had suddenly changed. What was happening inside was seen outside in the blink of an iPhone.
Shot in Cape Town in 1999, this predicted a world of 3g mobile technology. Every function portrayed in the film is now available and the only thing shown in Orange World that is yet to come true is Hilary Clinton standing for President.
George the Dog – (Orange)
Animation based on an existing brochure from another agency, this multi-award winning film made the idea of a pension simple and interesting.
Brand Film- (Orange)
Sets out the Brand Values of Orange. It was made in 1995 and was a multi-award winning attempt to make brand values memorable.
Local Hero – (Royal Mail)
Shot in Cape Town. This film is designed to remind the post men and women of Royal Mail and how important they are to the social fabric of the UK.