Lidl-uns

The Black Arts Co’s highly successful “Deluxe” pop-up restaurant in November 2014 for Lidl did its bit. It helped to challenge consumer perceptions that low price equalled low quality. Furthermore, it inspired the Spring TV Campaign for the brand and all the proceeds of the restaurant went to Lidl’s charity partner “Clic Sergeant”.

To celebrate this, the Black Arts Company created, produced and directed a charming TV & Cinema commercial as children took over the running of the restaurant. The idea was taken further with a delightful experiential event over Easter.