What’s in a name?
The Black Arts Company took its name from a series of both historical and modern uses of the term.
The very business of Advertising and Marketing is the ability to inform, persuade and change the way people think. An increasing reliance on, and attempts to manipulate, Social media is surely the black arts incarnate.
The traditional French word for typography is Arte Noire (trans black arts) based no doubt on the ink that covered the fingers of the original typesetters.
A 19th Century theatrical tradition of blacking out the stage to allow such tricks as the “Indian Rope Trick” and “Peppers Ghost” was also known as the black arts.
The attempts of the Black Panthers in the 60’s United States to change the way society treated African Americans was supported by The Black Arts Movement which sought to remind all Americans of the massive cultural values of its’ then second class Citizens, whilst the new Century brought in a wave of Political Gurus and their Commercial cohorts who called on the dark, or black arts, to make their case.