A Tall Tale.

The never-ending blizzard of Social Media posts that count today as Marketing are dramatically more noticeable and appreciated by consumers if there is an idea lurking at the back of them.

So if a brand is called Tall Tales and it’s emblem is a crocodile then re-enforcing the idea of a crocodile in the River Avon in Bristol, putting up Official looking warning signs of it’s presence, supporting the campaign on Digital OOH as well as YouTube, Instagram and TikTok ads makes a powerful Campaign that leads to 2.1M views on TikTok but more importantly Sales Growth of 193% in the first month alone.

A Crocodile in a Snow Storm.

A Crocodile in the River Avon in Bristol leads to a quadrupling of beer sales.

A sighting some 10 years ago, by a local Bus Driver of what he imagined was a Crocodile in the river was brought to life by the BlackArtsCo and used to create both conventional and digital awareness that included the Mirror, Daily Mail and ITV coverage as well as over 2.5 million hits on a single TikTok post. Watch the “Crocodile in a Snowstorm” Campaign Report here.