Black Arts Co on the Creativity Stage

Black Arts Co took to the creativity stage on Thusrday morning of MAD//Fest 2026 with one simple message…

Launching, establishing and maintaining a brand and it’s product today is becoming close to impossible.

A growing series of obstacles are put in the way of both internal and external Agencies, which include an unending and often baffling series of media choices, increasing Government Intervention, impulsive unstable Social reactions, a worrying dependency on Influencers and of course, the sheer number of commercial messages released every single day.

One way to cut through this confusing picture is to start with a creative thought that is both Simple and Brave.

The following are case-studies of Campaigns that have attracted consumers, interested Traditional and Social Media and even brought areas of Government support across the board.

Italian Style in a bottle

The highly successful global re-launch of Peroni Nastro Azzurro turned a minor Italian regional beer into the worlds most fashionable lager.

One for the Boys

“One for the Boys” aims to increase awareness of all forms of male cancer. Chaired by Samuel L Jackson it triggered an enormous response in tests across the NHS and was supported by leading celebrities.

The Grand Reveal

A continuing New Car campaign recorded the highest ever sales target & the 2nd highest single day in the retailers 100 year history.

Dressing a national treasure

The brand new “Ashby’s Classic Car Prize Draw” will be live soon as The Black Arts Co, prepares both the Website and Social Media assets

King of the Jungle

An obvious but brave change delivered 3 million impressions & a sales return of x15 on on a social media ad.

Classically Beautiful

The revival of the CD to recognise the tastes of the younger Generations has coincided with welcome return of CD himself…Craig David.

Beer is good for you

Sales almost double helped by a brave OOH/Social Media Campaign, initially disputed by the ASA who relented when they discovered it’s 0% heritage.

A Crocodile in the Avon

The supposed release of a live crocodile into the River Avon in Bristol resulted in a 4 fold increase to the local beer that bore the image of a crocodile on the can. it was of course a ‘Tall Tale’.

AI Partnership

Being ethical in the AI maelstrom that appears to have left ethics behind. Music industry funded Voice Swap are currently working on one of the countries most popular campaigns.

The House of Pablo Picasso

In 1961 pone of the world’s most famous artists bought “Chateau de Vie” close to the beautiful village of Mougins in the hills of the Côte d’Azur.

Lidl Suprise

The brave marketeers at Lidl agreed to build a Restaurant in Shoreditch that appeared to be a “Start-up” not a “Pop-up” it also created £18m worth of media coverage & helped change peoples view of the brand.

Gorilla Marketing

Acknowledged by the CEO of Manchester Central as the “finest show during his time running the venue” it included a massive Rainforest twice the size of a tennis court whilst Co-op partners were entertained by those including Becky Hill & the Ibiza Orchestra.

Lest We Forget

Two 2nd World War Aircraft dropped 3 million poppies down the Thames in a tribute to the men & women, both civilians and members of the armed forces, who their lives in conflicts stretching back over 100 years.

A 100 years of Motoring

Changing the perception of car retail is one of the most challenging tasks to undertake in advertising. This was achieved by a film showing the changes of the brands history.

Silence is deadly

On World Mental Health Day Frank Bruno was guest for the PFA’s ‘Mental Health in Football’ to examine the most silent of football injuries.

A True London Beer

Based on the geographical Greenwich Meantime (GMT) this tiny craft brewer grew to threaten the existing giants. It was then sold to AB-Inbev.

Viewed by Billions

The Professional Footballers Association event was transformed from a Gentleman’s dinner to a slick televised Awards Show across global media in recognition of the players extraordinary talent.

Lighter than air

This brave, & category breaking TV campaign took VAX from 4% of the UK market (by volume) to 28% which surpassed that of previous market leader Dyson.

Numerous examples of Simple, Brave Creative with exceptional in-house production values follow across this website.

For more information and to examine your challenges in this confused global environment please contact ian@theblackarts.co

Learn. Create. Deliver.

We are a Creative Agency that plans and delivers our ideas, founded solely on brand fame and sales effectiveness.

A Crocodile in the River Avon in Bristol leads to a quadrupling of beer sales.

Learn more

We have created numerous brand and advertising campaigns that have garnered incredible results through the years. They have been instrumental in helping Companies increase not only Brand awareness but above all increased loyalty and market-share.
Watch our selection of these projects below.

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  • Bristol Croc - A Tall Tale in the heart of Bristol - With Butcombe Brewery

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  • Challenging consumer perceptions of a discount retailer

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  • Trending No.1 on Twitter for over 36 hours

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  • Changing the way the world thinks about beer

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  • ADVERTISING - Beer is good for you!

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  • Elevating a brand's image in a very difficult market sector

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  • Increasing the sales of an iconic British brand by over 600%

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  • Most successful C4 sponsorship idents of all time

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  • Making a charity very famous for a very, very famous patron

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  • Creating a tiny budget advertising campaign that delivered so much

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Paving the way for ever for global premium beers

We create visual assets from TV Commercials & Digital Media to Brand and Content Films, all delivered by our team of Researchers, Producers, Art Directors, VFX & CGI Artists and Film Directors. They are edited at our suite in London’s West End whilst Project Managers co-ordinate film & music rights whilst clearing your work for transmission.
Watch our wide range of projects below.

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  • Heroing the people and passions that strengthen the brand

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  • Using humour to capture the attention of a worried nation

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  • Casting a younger than expected kitchen crew for charity

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  • Emphasising the detail of quality within a brand

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  • Returning a creative solution in record time for an on-air deadline

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  • Turning derogatory terminology to empower & educate

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  • Pointing fun at the stereotypes to display a quality alternative

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  • Cleaning up Advertising on Television.

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  • Paving the way for ever for global premium beers

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  • Celebrating Jamie Vardy's record breaking goal run

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  • Podcasting motorsport with a remarkable response

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  • Examining the effects of mental health in football

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  • Co-op rapidly re-inventing itself, showcasing partners with many content films.

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  • This is the story of the most played Goalkeeper of all time.

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  • Serving local communities in Queens, Manhattan and Miami

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  • Paving the way for partners and suppliers of the Co-op

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  • A look at the video content showreel - 2023

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  • A day in the life of the largest port in Britain

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  • Showcasing the beautiful scenery and heritage that envelops the former home of the legendary artist

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  • Looking back at some of our favourite films

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  • A Love Lane Story

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  • Snow Bird

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  • Exclusive to Scotland

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  • The Guitar that started it all

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  • Manchester & Music

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  • TV & Film Reel 2024

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Creating a giant rain forest in the centre of Manchester.

We pride ourselves on our ability to originate, develop and bring to life immersive live & and experiential Events. With many years’ experience, our in-house team, with freelance support, have created numerous live events and industry changing experientials that have redefined the sector and inspired brands, consumers & their employees alike.
Watch our wide range of projects below.

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  • Creating a giant rain forest in the centre of Manchester

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  • Dropping 3M poppy petals to honour all those we have lost

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  • Launching a key part of London's heritage

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  • Inventing the Europe's first pop-up shop in Knightsbridge London

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  • Delighting diners at Shoreditch's most surprising restraunt

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  • Celebrating both the heritage & modernity of the Co-op

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  • Organising the most famous catwalk of all time

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  • Initiating a dialogue on mental health in football

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  • Transporting a brand to where the customers are

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  • Reviving the PFA awards - Highlights from the last show before COVID-19

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  • A Foamy start to the 2002 BAFTA Film Awards

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  • Co-op Live screens

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With our in-house team of graphic designers, and some of the most talented freelance photographers, we pride ourselves on our ability to help brands evolve and stand out in an increasingly crowded marketplace.
Watch our selection of these projects below.

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  • PHOTOGRAPHY - Samuel L Jackson for One For The Boys

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  • PHOTOGRAPHY - The Countess for Peroni Nastro Azzurro

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  • HOLOGRAM ANIMATION - For Battersea Power Station

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  • PACKAGING - Love Lane Brewery

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  • PHOTOGRAPHY - The Boxer for Meantime Brewing Co.

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  • POINT OF SALE - For IQOS PMI

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  • ADVERTISING - For Norton Motorcycles

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  • PACKAGING - For LDN CRU

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  • ILLUSTRATION - Co-op at UK Festivals

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  • ART DIRECTION - Taking an iconic brand to the South of France

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  • BRAND DEVELOPMENT - UK Fusion Energy Authority

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Bringing a little love to a subject most men fear

Working for charities over the years has always been close to our hearts. Creating impactful work that helps change and improve people’s lives has always been paramount in our thinking. We love developing creative ideas and executing them to help raise both awareness and funds for the very best, and most effective, Charitable causes.
Watch some our work below.

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  • Giving valuable time to support heroes and their families

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  • Bringing a little love to a subject that most men fear

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  • Letting little ones tell the story of children who are in need of help

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  • Making London look up to the skies in memory of heroes

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  • Showcasing some of the charities we have worked with in one showreel

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  • Taking time to give those with a tough start a chance to change their direction

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  • Bringing the two most famous people in the world together for charity

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  • Celebrating the 10th Anniversary of an amazing charity

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How to discover a star in your company

Music has been an integral part of our journey at the Black Arts Co. From live performances and TV adverts, to global stars and rising stars, we have been a part of it all.  Our founder Ian started in the music industry, and worked with bands such as Hot Chocolate.

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  • Tom Webber - Starbucks to Stardom

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  • Gregory Porter - A Jazz Icon

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  • Jimi Hendrix Returns to Woodstock

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  • Starstruck - How to discover a star in your company

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  • On track - Black Arts Co. in music, films and TV commercials

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  • First love - Black Arts Co. love of music

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  • The Black Arts go Live - Working with music artists over the years

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  • Mario Biondi - Top 10 hit in Peroni homeland

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  • Space Time Traveller

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