The revival of the CD to recognise the tastes of the younger Generations has coincided with welcome return of CD himself…Craig David.
The current obsession of both Gen Alpha & Gen Z with buying vinyl records, and above all CDs, has been reflected in the increasing awareness and popularity of the Father of UK Garage, Craig David.
This social trend inspired The BlackArtsCo’s Ryan Hadley to create a highly relevant and stunning logo for Craig through his Record Label, Believe.
It now appears on Merchandise and Promotions from the Label and more importantly has been passed on to the Singer himself as he performs across the World as both Craig David, and DJ “TS5”.
We don’t think straight.
The BlackArtsCo’s founder, Ian Cassie, has always believed that any Advertising, Marketing or Brand Awareness Campaign should feature something physical, something that is slightly incongruous.
Whether it was the world’s first “Pop-up shop’(Peroni) or flying two WW2 Aircraft down the Thames, releasing three Million Poppies (Royal British Legion) drive a Campaign and help create the resultant brand fame and fortune.
A restaurant in Shoreditch for Lidl did no harm to its growing reputation as it helped make consumers aware of the extraordinary quality the “cheap” supermarket offered. A very “different” thought, for a then tiny UK Vacuum cleaner brand (Vax), both re-introduced it to the market and lead to a rapid seven-fold increase in market share to edge Dyson, at least in sales quantity)
A film for the “One for the Boys” Charity led by Samuel L Jackson on BBC1s "Graham Norton Show” triggered an instant, dramatic increase in applications for an NHS Cancer Screening.
The World creates some 2.5 quintillions* of data every single day which is effectively a snowstorm, so it becomes almost impossible, across the digital space, to see any messages at all, so relying entirely on exposure through Social and Conventional media only is ill advised. (* A quintillion is one billion, billion)
Over the years Ian has overseen many, many examples of what is lovingly called “thinking outside the box” but believes it's better to concentrate on "ticking the box” marked “Sales"
But standing out is vital and The Black Arts continues to create these Campaigns by simply “Not Thinking Straight”
A current BlackArtsCo Campaign reveals three current examples of exactly what we mean.
