The current much needed reminder of the fame, immense talent and social effect of Micheal Jackson has reminded the BlackArtsCo Founder, Ian Cassie of Jackson's meeting with Princess Diana at his final show of the UK leg of the stunning “Bad Tour”
The idea that the most famous man in the World should meet the most famous woman in the World led to the entire proceeds of the show going Diana’s Great Ormond Street Hospital (GOSH) subsequently shared with Prince Charles’ Princes Trust.
Jackson and his Management were happy to have Pepsi branding but the Trust asked for them to be removed. At the last minute, as they enjoyed the hospitality of Pepsi, they asked why had it not been removed. Ian pleaded innocence and the Trust relented.
So don’t take “no for an answer” then.
Diana meets Michael
Michael Jackson ‘BAD’ tour
The BlackArtsCo’s founder, Ian Cassie, has always believed that any Advertising, Marketing or Brand Awareness Campaign should feature something physical, something that is slightly incongruous.
Whether it was the world’s first “Pop-up shop’(Peroni) or flying two WW2 Aircraft down the Thames, releasing three Million Poppies (Royal British Legion) drive a Campaign and help create the resultant brand fame and fortune.
A restaurant in Shoreditch for Lidl did no harm to its growing reputation as it helped make consumers aware of the extraordinary quality the “cheap” supermarket offered. A very “different” thought, for a then tiny UK Vacuum cleaner brand (Vax), both re-introduced it to the market and lead to a rapid seven-fold increase in market share to edge Dyson, at least in sales quantity)
A film for the “One for the Boys” Charity led by Samuel L Jackson on BBC1s "Graham Norton Show” triggered an instant, dramatic increase in applications for an NHS Cancer Screening.
The World creates some 2.5 quintillions* of data every single day which is effectively a snowstorm, so it becomes almost impossible, across the digital space, to see any messages at all, so relying entirely on exposure through Social and Conventional media only is ill advised. (* A quintillion is one billion, billion)
Over the years Ian has overseen many, many examples of what is lovingly called “thinking outside the box” but believes it's better to concentrate on "ticking the box” marked “Sales"
But standing out is vital and The Black Arts continues to create these Campaigns by simply “Not Thinking Straight”
A current BlackArtsCo Campaign reveals three current examples of exactly what we mean.
