The importance of Hybrid Film-making

The latest National TV and Social Media Commercial for Motor Retailer Vertu, has been Created & Produced by the BlackArtsCo It relies on the traditional use of Studios, Film Equipment and Lighting Hire run by highly Professional Film Crews and thus retains all of the advantages of a conventional Production, then merged with expanding CGI and AI technologies.

The human qualities brought of real actors, the energy of a splendid Italian Spinone and the accuracy and impact of a stunning new Cupra Electric Car complete the picture and accurately creates the illusion of a dog driving a car at speed on a Country Road (something quite difficult to achieve in reality).

It is worth noting that many Companies are concerned that consumers, and their families, who have faced difficulties due to AI, will be reluctant to spend money with them. They might well be right. Retaining traditional methods circumvents this whilst supporting the general economy.