The BlackArtsCo founder Ian Cassie took part in an Audio Podcast to celebrate 20 years of Peroni Nastro Azzurro. It was recorded at the end of November at the PM/AM Gallery in London’s West End.
It featured both the Advertising Agency Chief at launch, Will Harris and the former Global Marketing Director of SAB Miller, Chris Taylor
This is the result (Running time 39 minutes)
The founder of The Black Arts Company, Ian Cassie, was at the heart of the highly successful global launch of Peroni Nastro Azzurro.
He came up with the “Italian Style” brand positioning as well as creating and directing the ground-breaking Cinema commercials. Experiential marketing, then in its’ infancy, included the world’s first “Pop-up Shop”. Probably the best decision was the Peroni beer glass that helped drive dramatic volume increases of what became the highly profitable global premium beer brand.
