An obvious but brave change delivered 3 million impressions & a sales return of x15 on on a social media ad.
A creative review of a B2B client’s recently acquired brand undertaken by The Black Arts Co. showed the brand clearly had strong heritage, a great reputation and was warmly regarded in its marketplace.
A great platform from which to redefine the brand ID and leverage the existing brand name, Red Lion, as the creative device to create a differentiated and impactful visual brand identity and bring it out of category
The insight was whether it’s B2B or B2C, essentially people are people and what appeals and stands out is universal to us all, whatever the sector you operate in.
On launch this new impactful brand identity, drove over 800,000 views of the brand film and a media investment of just $10k delivered over $150,000 dollars of sales.
We don’t think straight.
Red Lion Brand Film
Online and Google ads
Brochures
Plush Toy Lion
The BlackArtsCo’s founder, Ian Cassie, has always believed that any Advertising, Marketing or Brand Awareness Campaign should feature something physical, something that is slightly incongruous.
Whether it was the world’s first “Pop-up shop’(Peroni) or flying two WW2 Aircraft down the Thames, releasing three Million Poppies (Royal British Legion) drive a Campaign and help create the resultant brand fame and fortune.
A restaurant in Shoreditch for Lidl did no harm to its growing reputation as it helped make consumers aware of the extraordinary quality the “cheap” supermarket offered. A very “different” thought, for a then tiny UK Vacuum cleaner brand (Vax), both re-introduced it to the market and lead to a rapid seven-fold increase in market share to edge Dyson, at least in sales quantity)
A film for the “One for the Boys” Charity led by Samuel L Jackson on BBC1s "Graham Norton Show” triggered an instant, dramatic increase in applications for an NHS Cancer Screening.
The World creates some 2.5 quintillions* of data every single day which is effectively a snowstorm, so it becomes almost impossible, across the digital space, to see any messages at all, so relying entirely on exposure through Social and Conventional media only is ill advised. (* A quintillion is one billion, billion)
Over the years Ian has overseen many, many examples of what is lovingly called “thinking outside the box” but believes it's better to concentrate on "ticking the box” marked “Sales"
But standing out is vital and The Black Arts continues to create these Campaigns by simply “Not Thinking Straight”
A current BlackArtsCo Campaign reveals three current examples of exactly what we mean.
