Re-branding a Car Retail Giant
Vertu Motors are one of the UKs Leading Car Retailers with a revenue of almost 5 Billion. The brands are Scottish Dealership Macklin Motors, Bristol Street Motors and the Vertu brand itself, which has now become the sole marque for the Group. The BlackArtsCo have worked across all Group Companies and have developed and impemented the new Vertu identity in Communications, Retail as well as with Sports Sponsorship Projects and Coop Live in Manchester.
The triumphant return of the Film Camera (well Sony FX9 Digital anyway)
The emergence of Computer Graphics over recent years and the growing use of AI has meant that the Art of Producing stunningly lit images of equally stunning objects, like the World’s most beautiful cars, could soon become be "a thing of the past”. But it won’t be if our new TVC for Car Retailer Vertu has anything to do with it. Lit by one of the worlds most talented Car Photographers, Jim Callaghan, and assisted by CGI Artist Chris Blankley and Art Direction from Ryan Hadley and Shane Holley of The Black Arts, it boasts that no less than 67% of the 30 second film is "in Camera.
Edited by Paul Jones and Ru Cope, the Film was shot by Tom Underwood, Voice Over by Olivia Scarlett, Produced by Amanda Wilson and Directed in a rather Ham- fisted manner by Ian Cassie.
